Job Description
The Baton Rouge Area Chamber (BRAC) Art Director delivers compelling, high-impact visual experiences for the organization and ensures brand consistency across all internal and external channels. This role includes art direction and design work.
Responsibilities Art Direction and Graphic Design - 40%
- Lead the artistic development of original designs, marketing and promotional pieces including print, digital, and television advertisements; collateral materials; and internal and external publications
- Review graphic materials to assess their validity and appropriateness for the brand
- Utilize technical skills and an understanding of shot composition to take photos at events
- Edit photography as needed to convey the essence of BRAC's brand across both print and online platforms
- Develop and maintain an understanding of economic development and investor businesses to apply to creative concepts and material
Brand Management - 30%
- Work with the Marketing team and agency partners to develop and improve BRAC's overall brand to ensure its strength, consistency, and presence
- Provide brand stewardship and guidance to all departments at BRAC
- Monitor all outbound visual communications to ensure they meet BRAC brand standards
- Ensure consistency in design across all the online and offline marketing channels
- Collaborate with various departments and BRAC partners to obtain knowledge of the requirements and needs of all marketing collateral
- Maintain an understanding of advertising, digital, and media industry trends
- Oversee the creative work of contractors, interns, and designers as well as the production timelines and outputs of vendors
- Lead brainstorming/creative sessions to generate innovative ideas that support BRAC departments and keep all branded collateral up to date
- Thoroughly vet all marketing assets to ensure brand consistency across various platforms and BRAC divisions
- Review creative content and presentations, providing revisions and feedback when necessary
Project Management - 20%
- Manage various creative projects and oversee them to completion
- Develop methods/procedures to streamline various creative processes and continue to identify areas for improvement to make both the Marketing team and BRAC more effective moving forward
- Monitor results of team efforts/collateral and collaborate with team members to propose actions that will help facilitate BRAC's future success
- Manage project timelines, deliverables, and budgets
Other Duties - 10%
- Support department activities as needed (e.g. staffing events)
- Manage content and assets, in conjunction with other marketing team members
Qualifications - Bachelor's degree in Design, Marketing, Communications, or a relevant discipline
- Demonstrated experience in brand management and art direction
- Considerable knowledge of general marketing, social media, collateral development, website management, and communications techniques is key
- Strong technical understanding of print and digital design requirements
- Proficiency in Microsoft Office (including PowerPoint, Excel, and Outlook), web-based software, Mac Adobe Suite (Photoshop, Illustrator, InDesign), and web-based project management systems (such as Basecamp)
- Excellent time management skills to handle multiple deadlines and projects
- Ability to work independently and as part of a team
- Ability to lift 30-40 lbs.
Mission and Values BRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.
BRAC's core values:
- Curious: We courageously step outside our comfort zones.
- Objective: We base our perspective and policy on unbiased analysis.
- Optimistic: We shape a future where success is not just achieved but redefined.
- Effectual: Focused on what we can control and influence, we lead with purposeful action.
- Collaborative: We believe our strength is in our partnerships.
- Authentic: We revel in the privilege of doing meaningful work.
Job Tags
For contractors,