Job Description

Model e Digital Design & Copy at Ford Motor Company in Boise, Idaho, United States Job Description We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we're all a part of something bigger than ourselves. What will you make today? Ford's Model e Team is charged with delivering the company's vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You'll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams. The Ford Model e Customer Team's purpose is to deliver experiences that delight & empower our customers to move into the EV future and thrive as Ford owners. The Model e Content Creator Associate is responsible for building our content creation capability from the ground up. This individual will partner with a small but mighty team to rethink how Model e creates content and what an amazing digital experience is for our customers. Primary focus is on strategic story telling focused on driving evocative content that is functional and drives conversion. The ideal candidate should have a strong command of language, exceptional writing skills, and a keen understanding of branding and strategies. If you are a creative wordsmith with a passion for storytelling and the ability to adapt your writing style to different audiences and platforms, we would love to hear from you What you'll do: + Partner with the marketing communications team to create dedicated message houses and strategies for Model E across our digital experiences. + Collaborate with the team to develop effective and creative cross-channel content strategies and a simplified story arc focused on the highest-priority USPs. This includes co-creating the foundational briefs that define what success looks like. + Never loses sight of their objective-to deliver inspiring content and great creative thinking. They inspire and motivate, and they are also the first to defend the truth when needed. + Write and edit clear, concise, and engaging copy for a variety of materials, ensuring consistency in brand voice and messaging. + Co-lead brainstorming sessions and originate fresh, innovative creative ideas quickly. + Recommend measures to improve work processes, methods, and the quality of the product. + Responsible for content across all Model E digital websites, most specifically copywriting, including: + Model-e vehicle nameplate pages on + Electric vehicle education pages + Home charging and public charging ecosystem + Commerce experience + In-store point-of-sale tool + Partner with content creators to ideate specific videos, content, graphics, and UI to deliver on our strategic briefs. + Champion the simplification of messaging and copy across the site. + Partner with the merchandising team to deliver iterative content. + Conduct research and stay updated on industry trends to produce relevant and compelling content. + Work closely with designers and other team members to ensure that the copy aligns with visual elements and overall objectives. + Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines. You'll have: + A minimum of 5 years of content strategy and or copywriting experience for digital content + Portfolio of + Proven ability to craft succinct and effective copy, writing and formatting for digital native experience + Proven ability to work with visual partners to create a look and feel for an idea-from platform to execution + Strong writing, editing, and proofreading skills with a keen eye for detail. + Excellent command of language and grammar, with the ability to adapt writing style to different audiences and platforms. + Familiarity with modern creative tools (e.g. Figma) + A creative mindset and the ability to generate original ideas and compelling storytelling. + Bachelor's degree in English, communications, marketing, or a related field. Competencies and Skills: + Minimum 5 years' experience creating and writing digital content. + An outstanding portfolio that showcases highly conceptual abilities, along with the high-end production experience necessary + Impeccable writing skills with a love for storytelling are evidenced in your work + Ability to professionally engage with and take criticism from team members. + Strong presentation skills with the ability to persuade. + Experience leading projects. + The desire and ability to work collaboratively with a small team. + Experience with automobile and/or luxury/premium brands is necessary + Automotive experience is a plus + Must have a knack for creativ ity + Self-motivated and curious + Strong leadership and communications skills + Bachelor's degree or combination of experience and education For a detailed look at our benefits, click here: (Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. #LI-Remote Requisition ID : 22243 To view full details and how to apply, please login or create a Job Seeker account

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